We’re excited about the potential of pairing blockchain technology and cryptocurrency with the untapped power of the pink economy and we invite you to be a part of it.
Did you know that if the estimated global LGBT community were its own country, it would be the third-largest country in the world by population? Or that it would have a GDP of 4.6 trillion USD, making it the fourth-largest economy in the world?
Those numbers will only continue to grow. A 2016 study found that only 48% of Generation Z teenagers in the U.S. identify as exclusively heterosexual. This self-identification extends to their shopping and spending habits, too.
Unfortunately, businesses are only just starting to understand the importance of working with and catering to the LGBT population despite the enormous potential of the pink economy. Too many brands are missing out on opportunities by not understanding the vast spending power the LGBT community has at its fingertips and how the next generation will shape the global economy.
By accepting the LGBT Token as a form of payment, your business and brand can tap directly into the powerful, quickly growing LGBT demographic while helping to give something back. We welcome any business or brand that wants to work with the LGBT community and supports LGBT people in their fight for equality. You’ll gain the trust and business of one of world’s largest economic communities and the community will get your support. Everyone wins when we work together.
Adopting the LGBT Token as a method of payment will be easy, too. The LGBT Foundation aims to provide a variety of tools and technology to integrate the Token into your business operations quickly and seamlessly as possible. It’s all up to the particular needs of your business. Check out the FAQs below for more information on how we can help you get started.
The strongest brands in the next decade will be those that understand the future is no longer a straight line, but a spectrum. The LGBT Token gives you the opportunity to be one of them.
For more information on how to become an LGBT Token business partner, simply answer the brief survey below.
Allow us to answer any questions you might have.
As a business owner, you don’t have to worry about the volatility of blockchain and conversion. If a customer purchases a latte with LGBT Tokens, you’ll receive it in your local currency. This is because the Foundation will offer technology to immediately convert the Tokens into your currency, which the Foundation will then send to you.
Just as it is with a customer purchasing an item or service from you in LGBT Token, the Foundation will offer technology to immediately change the Tokens back into your currency. You’ll never have to worry about dealing with cryptocurrency on your end, only the currency you’re used to working with.
It’s entirely your choice whether or not to participate in the Foundation’s program to immediately convert LGBT Tokens into fiat currency (and we hope you do). But you are of course welcome to hold onto the Tokens. If you choose to keep the Tokens, it may benefit you if you have been interested in your business entering the world of cryptocurrency. Just understand if you choose this route rather than using the Foundation to convert to fiat currency, you run the risk of being susceptible to the volatility of cryptoassets in general.
The Foundation will provide a variety of APIs and products to use and utilize the LGBT Token. But in the end, it depends on the particular needs of your business. We want to make using the LGBT Token as painless as possible and integrate it seamlessly into your business. Please answer just a few brief questions for us and we’ll be happy to discuss your particular needs.
The Foundation will provide the required hardware for you free of charge. We will share designs for you to choose from as soon as we are happy with them. Please make sure to sign up for our newsletter to get the latest updates in this area.
We will work with payment providers for customers to ideally just tap into whatever payment mechanism you are already using. We are surveying our partners right now to find the best way to get as many businesses connected to it as possible.
Our aim is for the LGBT Token and associated tools to be so intuitive and easy to use that training won’t be necessary. However, we will have customer support available for you in case something goes wrong. We will also have staff on the ground in many cities around the globe.